LinkedIn Shares Do’s and Don’ts for Better Post Visibility

LinkedIn has evolved far beyond being just a professional networking site. Today, it’s a platform where businesses, professionals, and thought leaders can share insights, build authority, and connect with a highly targeted audience. However, simply posting content isn’t enough—visibility and engagement are driven by how the platform’s algorithm evaluates and distributes your posts. Understanding LinkedIn’s inner workings can help you share smarter, maximize reach, and build meaningful interactions.

In this guide, we’ll break down how LinkedIn’s algorithm works and explore strategies to ensure your content gets noticed, shared, and engaged with the right audience.

What Is LinkedIn’s Algorithm and How Does It Work?

LinkedIn’s algorithm is designed to deliver relevant and valuable content to users, ensuring they see posts that align with their professional interests and interactions. While the exact workings are proprietary, research and observation reveal four key stages in how LinkedIn processes and ranks your content:

1. LinkedIn Evaluates Post Quality First

Before your post reaches a broad audience, LinkedIn assesses its quality. The platform looks at several factors, including:

• Originality of content

• Use of rich media (images, videos, infographics)

• Post length and readability

• Presence of hashtags or mentions

High-quality, informative posts that encourage professional discussion are more likely to be prioritized over generic or promotional content.

2. LinkedIn Tests Your Post With a Small Audience

Once posted, LinkedIn initially shows your content to a small segment of your network. This is effectively a “trial run” to measure early engagement. Metrics like likes, comments, shares, and click-throughs determine whether the platform will distribute your post to a wider audience. Posts with strong initial engagement signal relevance and value, boosting visibility.

3. LinkedIn Matches Content to Member Activity

The algorithm personalizes content distribution based on user behavior. LinkedIn monitors:

• Connections and professional relationships

• Interactions with similar posts

• Group memberships and followed pages

• Industry relevance and hashtags followed

By matching your post to users most likely to engage, LinkedIn increases the chances of meaningful interactions and avoids spamming irrelevant feeds.

4. LinkedIn Prioritizes Relevance Within Your Network

Finally, LinkedIn weighs the overall relevance of your post to your network. Engagement from close connections, colleagues, and relevant industry peers carries more weight than interactions from distant contacts. This ensures your posts are seen by people who are genuinely interested in your content and more likely to interact.

8 Types of LinkedIn Posts That Get the Most Engagement

When it comes to standing out on LinkedIn, not all posts are created equal. Some content formats naturally attract more attention, spark conversations, and encourage shares—helping your posts reach broader audiences and ultimately boosting your visibility on the platform. Understanding what works can transform your LinkedIn strategy from average to impactful. Here are eight proven post types that consistently perform well and drive engagement:

1. Question-Based Posts: Ask Simple, Engaging Questions to Start Conversations

Posts that pose a thoughtful question immediately invite your audience to participate. LinkedIn’s algorithm heavily weighs comments as a sign of engagement, so prompting responses early can push your post further into users’ feeds. Instead of generic questions, focus on queries rooted in your industry or common professional experiences—like asking for tips, opinions, or real‑world examples.

For example, a question such as “What’s one leadership habit you wish you’d learned earlier in your career?” not only invites a range of thoughtful replies but also stimulates storytelling and personal insights. By encouraging meaningful discussions, this post type signals value to both the algorithm and your audience.

Why it works: Questions create immediate engagement, triggering comments and sometimes even debates within your network, increasing reach and interaction.

2. Timely Updates: Share News or Stats to Keep Your Audience Informed

LinkedIn users consistently engage more with content that feels current and relevant. Timely updates can include breaking industry news, recent statistics, new research findings, or insights from trending developments in your niche. Professionals come to LinkedIn to stay updated, so high‑value, real‑time information is often bookmarked, shared, and discussed.

When drafting these posts, keep the content succinct and focused on actionable insights. Mentioning how a trend might impact professionals or asking for opinions about the change encourages even greater interaction. Real‑world examples or short case annotations further elevate value.

Why it works: Timely content shows you’re plugged into the latest developments and positions you as a go‑to source for industry insight, fostering both trust and engagement.

3. Visual Content: Use Infographics, Quotes, or Memes to Grab Attention

Visuals are among the most powerful engagement drivers on LinkedIn. Posts combining compelling imagery, such as infographics, branded graphics, or even relatable memes, outperform plain text because they immediately catch the eye while users scroll. Additionally, visuals can turn complex data into easy‑to‑digest insights that invite shares and saves.

Infographics are particularly effective when they break down processes, trends, or statistics in an easy‑to‑scan format. Meanwhile, simple quote cards or branded visual layouts can bolster personal branding and memorability. Keep visuals clean, professional, and aligned with your message for the best results.

Why it works: Images stop the scroll and make posts more memorable, translating to higher engagement rates and more interactions in comment sections.

4. Employee Highlights: Showcase Team Achievements or Behind‑the‑Scenes Moments

Human‑centric content resonates deeply on LinkedIn. Sharing stories about your team, individual achievements, or day‑to‑day moments at your organization helps put a face behind your brand and builds stronger connections with your audience. These posts can include employee spotlights, interviews, milestones, or candid photos from company events.

This type of content not only engages your own followers but encourages employees and their networks to react and comment, significantly expanding the post’s reach organically. People connect with people, and celebrating your team builds trust, fosters loyalty, and enhances your brand’s authenticity.

Why it works: Personal and relatable content that shares real moments tends to receive deeper engagement and can humanize your presence on the platform.

5. Event Updates: Post Highlights From Conferences or Events to Engage Followers

Attending or hosting events provides rich opportunities for compelling LinkedIn posts. Whether it’s industry conferences, webinars, trade shows, or workshops, capturing key insights, takeaways, speaker quotes, or behind‑the‑scene snapshots creates valuable content. These updates give your audience a sense of participation even if they couldn’t attend.

Quick video clips, event photos, or short bullet‑point recaps make these posts particularly shareable. You can also tag other participants or organizations, broadening your reach through cross‑network engagement. Follow‑up posts highlighting specific learnings, trends, or actionable takeaways can spark conversations and position you as a thought leader.

Why it works: Event content feels immediate and dynamic, offering exclusive insights and inviting your audience into the experience with you.

6. Videos: Share Short Tutorials, Native Videos, or Live Streams to Connect With Viewers

Video content continues to dominate engagement on LinkedIn. Native videos—those uploaded directly to the platform—are prioritized by the algorithm and typically outperform link‑based content. These can include short tutorials, thought pieces, expert explainers, or mini‑interviews. Keeping videos under two minutes helps retain viewer attention and increases the likelihood of full‑view completion.

Furthermore, LinkedIn Live offers real‑time interaction and generates strong engagement due to the immediacy of live comments and reactions. Even informal, selfie‑style videos work well when they provide tangible value or insights that resonate with viewers. Always include captions since many users browse with the sound off.

Why it works: Video content creates stronger emotional connection, humanizes your brand, and keeps users engaged longer—boosting visibility and interaction.

7. Achievements: Celebrate Awards or Milestones to Draw Support

Celebratory posts—whether about personal milestones, company achievements, project completions, awards, or anniversaries—naturally attract attention and positive engagement. These posts remind your audience of accomplishments and invite them to participate in your celebration through likes, comments, and shares.

But don’t just announce the win—frame it with context. Highlight challenges overcome, lessons learned, or gratitude towards teammates, clients, or mentors. This approach makes the content feel more authentic and sparks deeper engagement beyond simple congratulations.

Why it works: Achievements tap into social proof and create emotional resonance, which encourages support and boosts visibility.

8. Quick Tips: Share Short, Helpful Advice Without Any Hard Sales Pitch

Quick tip posts are concise bits of practical advice that your audience can apply immediately. These can be productivity hacks, strategic insights, leadership lessons, or simple tools and resources that streamline work. Because they are easy to read and actionable, they’re often saved and shared widely.

To make these posts effective, open with a strong hook that promises value, then deliver the tip clearly in just a few lines. Ending with a question can encourage additional insights from your network. Consistent tip posts build authority and trust, positioning you as a helpful resource in your professional community.

Why it works: Short, valuable content caters to LinkedIn users’ time constraints and encourages engagement because it’s immediately useful.

The 7 Do’s of LinkedIn Posting

Posting on LinkedIn isn’t just about publishing content — it’s about creating meaningful experiences for your professional audience. To improve visibility and engagement, you must follow best practices that align with how the LinkedIn algorithm evaluates and rewards posts. Below are the seven key “do’s” that will help your content perform consistently better on the platform.

1. Create Valuable Content

At the heart of every high‑performing LinkedIn post is value. Before you write or design anything, ask yourself: “What will my audience gain from this?” Valuable content educates, inspires, solves problems, or adds a unique perspective.

How to ensure your content is valuable:

• Answer real questions: Think of common challenges in your industry. If your post offers actionable advice, timelines, frameworks, how‑tos, or solutions, people are more likely to read and share.

• Be relevant to your niche: Tailor your topics to what your network cares about. If you’re in tech, focus on trends, skills, tools, and problem areas specific to that audience.

• Avoid fluff and filler: Long posts with no real takeaway often get ignored. Instead, break down complex ideas into clear, digestible insights.

• Include data or experience: Whether it’s a recent study or a lesson from your own journey, backing your post with evidence or lived experience increases credibility.

Valuable content doesn’t have to be long — it just needs to be useful. When your audience walks away feeling like they learned something or saw something from a fresh angle, your post naturally draws engagement.

2. Engage With Your Audience

Publishing a post is only half the equation — the other half is active engagement. The LinkedIn algorithm treats comments and interactions as strong signals of relevance, so it’s vital that you don’t just post and disappear.

Best ways to engage:

• Reply to every comment: Even a simple “thank you” or follow‑up insight shows respect and fosters deeper conversations.

• Ask follow‑up questions: If someone adds a perspective, invite them to expand. This cultivates richer dialogue.

• Encourage sharing: At the end of your post, gently invite your audience to “share thoughts below” or “tag someone who’d benefit.”

• Engage with commenters beyond your post: Visit profiles of active commenters and interact with their content — this builds relationships and signals activity to the algorithm.

Engagement is a two‑way street. Treat your audience as colleagues you’re having a conversation with, not passive readers.

3. Add Visuals

LinkedIn is becoming increasingly visual. Posts with images, videos, or graphic elements outperform text‑only posts because visuals spark curiosity, break monotony, and increase information retention.

Types of visuals that work well:

• Custom graphics or branded templates — These make your post recognizable and polished.

• Infographics or charts — Perfect for breaking down statistics, trends, or frameworks.

• Photos from real events — Authentic images from workshops, conferences, or team activities add a human touch.

• Mini videos or animations — Short clips (even 30–60 seconds) can highlight key tips or showcase a moment that written words can’t fully capture.

Tips for visuals:

• Use clear, uncluttered design

• Ensure text in images is readable on mobile

• Add alt text for accessibility

• Keep visuals professionally aligned with your brand

Visual content attracts attention quickly, increases dwell time, and encourages shares — all key signals that help LinkedIn push your post to more feeds.

4. Use Hashtags

Hashtags are more than trends — they categorize your content and help people who don’t follow you discover your posts. When used strategically, they expand reach beyond your immediate network.

How to use hashtags effectively:

• Mix broad and niche tags: Use 2–3 broad hashtags like #Leadership or #Marketing and 2–3 specific niche hashtags like #HealthcareTech or #RemoteWorkTips.

• Keep them relevant: Only include hashtags that truly reflect your topic — unrelated tags can confuse the algorithm and reduce reach.

• Avoid hashtag overload: Too many hashtags can look spammy and dilute impact. Aim for 4–6 per post.

When your post includes relevant hashtags, it enters hashtag feeds where non‑followers who follow those topics can see and engage with your content, creating organic visibility.

5. Tell a Story

Humans connect with stories — not lists of facts. On LinkedIn, storytelling helps you stand out in a sea of generic posts. Stories make your message memorable and invite emotional engagement.

How to structure effective LinkedIn stories:

• Start with a hook: Grab attention in the first one or two lines with a surprising fact, bold statement, or relatable scenario.

• Share a real experience: Whether it’s a challenge you overcame, a lesson you learned, or a moment of clarity, authenticity resonates.

• Deliver a clear takeaway: Your audience should walk away with something they can apply or think about.

• Close with a prompt: Encourage conversation by ending with a question or reflective statement.

Storytelling transforms your content from informational to impactful. It humanizes your voice and makes your message far more shareable.

6. Post Consistently

Consistency builds trust, reinforces visibility, and trains your audience to expect your content. LinkedIn rewards accounts that publish regularly because consistent activity signals relevance and reliability.

Tips for consistency:

• Create a posting schedule: Decide on a rhythm that works for you — whether daily, three times a week, or twice a week — and stick with it.

• Batch content creation: Write multiple posts in one sitting so you’re never scrambling for ideas.

• Track performance: Pay attention to what resonates most. Use that insight to refine future posts.

Posting consistently also helps the algorithm learn your content style and audience preferences, often improving performance over time.

7. Leveraging LinkedIn Features

LinkedIn continues to expand its platform features, and savvy users benefit when they embrace them. Leveraging built‑in tools boosts engagement because the algorithm often favors diverse formats that keep users on the platform.

Key LinkedIn features to use:

• Polls: Great for quick engagement and insights. People love voting and seeing results.

• LinkedIn Live: Live video broadcasts generate real‑time interactions and extended dwell time.

• Documents and carousels: Upload multiple slides to break complex content into bite‑sized pieces.

• Newsletters: For thought leaders and brands, newsletters build recurring touchpoints and deepen authority.

• Reactions and mentions: Use @mentions to credit people or companies — this encourages interaction from networks beyond your own.

Don’t just reuse the same format forever. Experimenting with different features will help you find what resonates while signaling to LinkedIn that your content is dynamic and valuable.

The 5 Don’ts of LinkedIn Posting

 

Posting on LinkedIn can unlock significant opportunities for visibility, connections, and professional influence — but only if your content resonates with the audience and the platform’s expectations. Just as there are best practices to follow, there are also critical pitfalls to avoid. These “don’ts” aren’t just suggestions — they are strategic actions that can reduce engagement, harm credibility, or limit the reach of your posts if ignored.

Below is a comprehensive breakdown of the five major types of content and behaviors that you should avoid to maintain strong visibility and meaningful engagement on LinkedIn.

1. Promotional or Off‑Topic Content

One of the most common mistakes professionals and businesses make on LinkedIn is treating it like an advertisement board. While LinkedIn supports brand awareness and business messaging, overly promotional content often performs poorly because the platform prioritizes value‑driven interactions over sales pitches.

Why promotional posts underperform:

• They feel self‑serving: Hard sales language like “Buy now,” “Click here,” or “Sign up today” doesn’t encourage discussion — it shuts it down.

• They don’t invite engagement: Instead of fostering a conversation, promotional posts push a product or service without context or insight.

Examples of what to avoid:

• Posts that focus solely on your product features with no educational context.

• Messages pushing discounts, offers, or links to purchase pages without first establishing relevance.

• Posts that read like a billboard ad rather than offering insight, story, or thought leadership.

When promotion is acceptable:
If you frame promotional content within a learning experience — such as sharing lessons from a successful campaign, project, or product launch — your audience will be more receptive and engaged. Always tie promotional elements to value before or after the mention rather than placing them front and center.

2. Engagement Bait

Engagement bait refers to posts that explicitly ask for likes, comments, or shares without providing any meaningful content or context. These might include statements like “Comment ‘YES’ if you agree!” or “Tag 10 friends to spread this!” Such tactics can lead to inflated, low‑quality interaction that doesn’t contribute to real dialogue or insight.

Why engagement bait is harmful:

• Algorithm signals it as low‑quality: LinkedIn’s algorithm can detect when interactions are artificially induced, reducing the reach of such posts.

• It annoys your audience: Viewers quickly scroll past or even hide posts that feel manipulative or spammy.

What engagement bait looks like on LinkedIn:

• Directly asking for a specific number of reactions.

• Incentivizing engagement with emojis or one‑word comments.

• Requesting “tag a friend to win” without real context.

Instead of baiting interactions, create content that naturally encourages conversations by asking meaningful questions, sharing provocative insights, or inviting experiences that truly matter to your network.

3. Unoriginal Content

LinkedIn users scroll through vast amounts of content every day. If your post looks exactly like something they’ve seen countless times before, they are far less likely to engage with it. Posting unoriginal content — such as generic industry quotes, recycled ideas without personal insight, or content that mimics others without adding value — can lead to low engagement and diminished credibility.

Forms of unoriginal content to avoid:

• Copying popular posts without context or commentary.

• Reposting viral content from other platforms without adding your perspective.

• Sharing cliché quotes or statements with no explanation of relevance.

Instead, aim for originality by:

• Offering your own perspective or interpretation of a topic.

• Sharing real examples from your personal experience or professional journey.

• Putting your voice at the center of the content rather than replicating trends for the sake of visibility.

LinkedIn rewards authenticity and insight. When you provide original takeaways, you enrich the networking experience and strengthen your professional brand.

4. Unconstructive Posts

Unconstructive content includes negative rants, unfiltered complaints, or posts that lack a clear point or value. While LinkedIn is a professional network where honest opinions are welcome, posts centered around frustration, conflict, or negativity often fail to contribute productively to discussions.

Types of unconstructive content:

• Personal venting that doesn’t offer context, solutions, or lessons.

• Criticism of individuals, companies, or industries without balanced reasoning.

• Posts that stir controversy solely for attention rather than insight.

Why these posts miss the mark:

• They discourage constructive conversation: Instead of inviting thoughtful replies, they can trigger defensiveness or avoidance.

• They risk harming reputation: Professionals want to associate with thought leaders — not negativity without purpose.

A better approach:
If you are discussing a challenge or setback, frame it with what you learned or how others can navigate similar situations. Turning adversity into insight builds empathy and positions you as a solution‑oriented voice rather than a complainer.

5. Adult or Sensitive Content

LinkedIn’s community expectations and professional atmosphere mean that adult or sensitive material — whether explicit imagery, unsafe language, or graphic depictions — is not appropriate for the platform. Even when shared in an educational or warning context, such content can trigger automated moderation systems, reduce reach, or lead to account restrictions.

Sensitive content to avoid:

• Explicit or suggestive images and videos.

• Graphic depictions of violence, harm, or distress beyond what is necessary for educational purposes.

• Content that could be perceived as derogatory or discriminatory toward protected groups.

That doesn’t mean sensitive topics like mental health, diversity, or difficult workplace issues can’t be discussed — but they must be handled with professionalism, empathy, and a clear purpose. Focus on constructive dialogue and guidance, not shock value.

How Avoiding These Pitfalls Improves Your LinkedIn Presence

LinkedIn’s algorithm and community culture favor content that fosters authentic professional engagement. When you avoid the five posting errors above — overly promotional messages, engagement bait, unoriginal content, unconstructive posts, and inappropriate material — several benefits emerge:

✔ Better Algorithm Signal

Posts that generate genuine comments and sustained conversations are rewarded with higher visibility. Avoiding low‑quality triggers keeps your content in audiences’ feeds longer.

✔ Stronger Professional Reputation

Your LinkedIn profile is a reflection of your expertise. Content that is thoughtful, original, and constructive reinforces trust and authority in your field.

✔ Higher‑Quality Engagement

When your posts encourage real dialogue, you build deeper connections with peers, mentors, prospects, and thought leaders — not just superficial reactions.

✔ Broader Organic Reach

LinkedIn distributes posts that resonate beyond your immediate network when they demonstrate value and relevance. Avoiding negative signals helps accelerate this reach.

Focus on Value, Not Visibility

Ultimately, LinkedIn is a platform for meaningful professional interaction — not broadcasting. The most successful users are those who treat posting as a way to contribute to their community, not just to gain eyeballs. By steering clear of these don’ts and centering your posts around insight, conversation, and authenticity, you not only enhance your visibility but also your influence and professional impact.

Expand Your Network and Amplify Your LinkedIn Reach With Pro Real Tech

Looking to elevate your LinkedIn marketing strategy and increase meaningful engagement? Pro Real Tech is a trusted LinkedIn marketing agency with over 20 years of experience helping brands connect, engage, and grow on the platform.

Our team specializes in creating compelling, high-quality content designed to improve your LinkedIn engagement rate while delivering a marketing strategy tailored specifically to your goals and audience. From thought leadership to employee advocacy, we ensure your brand stands out in a crowded professional network.

“We help position your brand as an industry thought leader while showcasing your team — including leadership and key employees — as trusted experts in their fields,” said Salavar.

Beyond LinkedIn marketing, our full suite of social media services includes:

• Social Media Management – Strategically manage and schedule your content to maximize reach.

• Brand Management – Strengthen your brand presence and consistency across all social channels.

• Social Media Paid Advertising – Targeted campaigns that reach the right audience at the right time.

• Reporting and Analytics – Track performance and optimize strategies based on real data.

• Copywriting – Craft persuasive, professional messaging for posts, updates, and campaigns.

• Video Production – Engage your audience with high-quality video content that drives interaction.

With Pro Real Tech, you can connect with decision-makers, boost your LinkedIn visibility, and grow engagement meaningfully. Speak with our LinkedIn marketing experts today to receive tailored solutions that deliver results for your brand.

Frequently Asked Questions (FAQs) About LinkedIn Visibility and Engagement

WHAT IS A LINKEDIN MARKETING STRATEGY AND WHY DO YOU NEED ONE?

A LinkedIn marketing strategy is a deliberate plan to use the platform to achieve professional or business goals. This includes defining objectives (like brand awareness, lead generation, or thought leadership), creating and scheduling content, engaging with followers, and measuring performance.

Without a clear strategy, posts can feel random and fail to generate meaningful engagement. A strategy ensures your efforts align with your audience’s needs, highlights your expertise, and maximizes ROI by focusing on content types, posting frequency, and engagement tactics that work.

HOW DOES THE LINKEDIN ALGORITHM WORK FOR POSTS?

LinkedIn’s algorithm determines which posts appear in users’ feeds and in what order. It prioritizes:

1. Content quality – Original, valuable posts get preference.

2. Early engagement – The first reactions, comments, and shares help the platform decide whether to expand reach.

3. User relevance – Posts are shown to members whose activity, interests, and connections align with the content.

4. Network weight – Interactions from your closer connections or industry peers carry more significance than those from distant contacts.

Understanding these mechanics helps you craft posts that reach more of the right audience and encourage meaningful engagement.

WHAT TYPES OF LINKEDIN POSTS GET THE MOST ENGAGEMENT?

Posts that consistently perform well include:

• Question-based posts – Invite discussion and insights.

• Timely updates – Share news, statistics, or trends.

• Visual content – Infographics, quotes, images, or memes.

• Employee highlights – Showcase team achievements or behind-the-scenes moments.

• Event updates – Share conference or webinar highlights.

• Videos – Short tutorials, native clips, or live streams.

• Achievements – Celebrate milestones or awards.

• Quick tips – Provide actionable advice without hard selling.

A mix of these post types keeps your feed fresh, valuable, and engaging.

WHAT IS A GOOD LINKEDIN ENGAGEMENT RATE FOR BRANDS?

Engagement rate is measured by likes, comments, shares, and clicks relative to impressions. A generally healthy benchmark for brands is 2–5%, but this can vary by industry, audience size, and content type.

The key is not just to chase a number, but to track consistent, meaningful interactions. A smaller but highly engaged audience can often be more valuable than a large but passive one.

WHAT IS THE AVERAGE LINKEDIN ENGAGEMENT RATE AND WHY SHOULD YOU TRACK IT?

The average engagement rate on LinkedIn hovers around 0.5–2% for most brands. Tracking it allows you to:

• Identify which content types resonate with your audience.

• Understand optimal posting frequency and timing.

• Adjust messaging to improve reach and visibility.

• Measure ROI from your LinkedIn marketing efforts.

Monitoring these metrics ensures your content strategy evolves with your audience and platform trends.

WHAT ARE THE BEST LINKEDIN MARKETING TIPS TO INCREASE VISIBILITY?

• Create valuable, relevant content – Focus on what your audience wants to see.

• Engage consistently – Respond to comments, participate in discussions, and interact with other posts.

• Use visuals strategically – Images, videos, and infographics improve attention and retention.

• Leverage hashtags wisely – Make content discoverable without overloading.

• Post at optimal times – Test to find when your audience is most active.

• Experiment with LinkedIn features – Polls, carousels, and newsletters can expand engagement.

Consistency and relevance are the two most powerful drivers for improving post visibility.

HOW DO VISUALS AFFECT LINKEDIN ENGAGEMENT RATE?

Visuals can dramatically increase engagement. Posts with images or videos typically receive:

• Higher click-throughs

• Longer attention spans

• More comments and shares

Visual content simplifies complex ideas, grabs attention in a crowded feed, and makes your content more shareable. Even simple graphics or branded quote cards can increase the likelihood of engagement.

HOW MANY HASHTAGS SHOULD YOU USE ON LINKEDIN POSTS?

The ideal number of hashtags is 4–6 per post. Use a combination of:

• Broad hashtags – Examples: #Marketing, #Leadership

• Niche-specific hashtags – Examples: #ContentStrategy, #RemoteWorkTips

Using relevant hashtags increases discoverability without looking spammy. Overloading your post with hashtags can dilute your message and reduce credibility.

WHAT SHOULD YOU AVOID POSTING ON LINKEDIN?

Avoid content that reduces professional credibility or violates community standards:

• Overly promotional messages without value

• Engagement bait like “Comment YES to win”

• Unoriginal or copied content

• Negative rants or unconstructive criticism

• Adult or sensitive content

Focusing on constructive, original, and professional content keeps your brand reputation strong.

WHY IS RESPONDING TO COMMENTS IMPORTANT FOR LINKEDIN ENGAGEMENT?

Responding to comments:

• Shows that you value your audience’s time and opinions

• Encourages further dialogue and conversation

• Signals to the algorithm that your post is engaging, which can increase reach

• Strengthens professional relationships and credibility

Neglecting comments may reduce engagement potential and make your posts appear one-sided or transactional.

WHAT ARE LINKEDIN MARKETING SOLUTIONS FOR BRANDS THAT WANT BETTER RESULTS?

Brands seeking better results can use:

• Content scheduling tools to maintain consistent posting

• Analytics dashboards to track engagement and impressions

• Employee advocacy programs to expand reach through team sharing

• LinkedIn Ads and Sponsored Content to target precise audiences

• LinkedIn Live or newsletter features to foster recurring interactions

Combining organic and paid strategies ensures maximum visibility and measurable results.

WHEN SHOULD YOU WORK WITH A LINKEDIN MARKETING AGENCY?

Consider working with an agency when:

• You lack the internal resources or expertise to execute campaigns effectively

• You want to optimize ad spend and targeting for better ROI

• You need professional content creation, analytics, and strategy guidance

• You aim to scale your presence quickly while maintaining quality

An experienced agency can help develop a structured, results-driven LinkedIn marketing strategy.

Read More: How AI Search Summaries Decide Your Brand Reputation